![]() “I believe that in being a boss, you have to remain as hands-on as possible. While he believes that the new book gives fans and entrepreneurs alike a “90-day experience of waking up with Ross,” the multi-hyphenate has another business lesson embedded in his conference. The event is open to the public, but prospective attendees must register for a membership ( ) to “keep it intimate,” Ross says. I’m looking for fans because when I go to certain markets, they’re still there every time.”īefore Ross hits the road, he’ll host his first-ever “Boss Up” conference at The Promise Land, Sept. I’m looking forward to performing while I can still do it,” Ross says. (Last year) was the first time I was off in 15 years. Ross will indulge in his own musical leanings when his rescheduled Feed the Streetz tour with Jeezy, Gucci Mane, 2 Chainz, Fabolous, Lil Kim, Boosie BadAzz and DJ Drama kicks off Oct. “That a young Black artist pulled this off, and to listen to his creativity, that was groundbreaking. “It wasn’t about the actual sound, but the presentation,” Ross said. It all made sense now.”īut their friendship has remained steady, as Ross tells USA TODAY that he attended both of West’s Atlanta listening events this summer for his recently released “Donda” album. “Tomorrow I might tweet that I don’t feel like being president anymore,” West is quoted as saying in the book.Įven a businessman as savvy as Ross was irritated by the ploy, as he writes, “All of this (expletive) was for attention, and it didn’t really matter if it was positive or negative attention because his brand grew either way. Ross quickly learned that West’s presidential ambitions existed purely for publicity, he writes. "Donda" preview: Kanye West offers improved album at second listening event West invited Ross to meet him at Atlanta’s Trilith Studios (then known as Pinewood Atlanta Studios), where he was operating his clothing and sneaker lines, as well as his presidential campaign, on a 40,000-square-foot sound stage. “I’d have my first glass of Luc Belaire (Ross is a promoter of the brand) – I like to start with champagne – and then I would talk (expletive) the rest of the day,” Ross recalled with a laugh.Ī chapter that details a Ross interaction last year with old friend Kanye West will intrigue fans of the mercurial rapper. Ross spent about 90 days during the early months of the pandemic with music journalist Neil Martinez-Belkin, who also co-wrote Ross’ 2019 book, “Hurricanes: A Memoir.” Martinez-Belkin stayed with Ross a few times for two or three week intervals, waking at the rapper’s preferred time of 6 a.m. “To me, the way we manage our time is the most valuable commodity.” “I have 20 current partnerships and people want to know, ‘Rozay, how did this happen?,’ especially when you wake up every day excited to do all of this,” Ross, 45, tells USA TODAY, referring to himself by his nickname. But coming from a guy with a 45,000-square-foot house that includes a movie theater and the “largest residential swimming pool in the United States” (according to Ross), it’s legit guidance. ![]() Filled with colorful anecdotes, it’s a breezy read that combines his experiences as a business owner ( Wingstop), record label mogul (Maybach Music Group) and mega-rapper (from “Hustlin’” in 2006 to upcoming album “Richer Than I Ever Been”) with tips for success.Ĭoming from some, advice such as “always stay a student” and “speak it into existence” might sound trite. He also wrote a book: “The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire” (out now). And talking is like getting the Giorgio Baldi corn ravioli.Musicians and COVID: Do they feel safe performing? ““Reading is like eating brussel sprouts for me. “When you said ‘I hadn’t read this book,’ I actually haven’t read any book,” he asserted. Kanye recently reiterated his “proud non-reader of books” status on the podcast Alo Mind Full after being recommended a book by its host. However, considering Kanye’s frankly half-assed approach to practically every other business venture he’s embarked on for the past six years, hopes aren’t high for the private school. He is, of course, referring to the recently launched and already controversial Donda Academy, which allegedly has parents sign NDAs while touting an advanced course of study for its hundred or so students. ![]() I’m fairly certain she read a book or two. eh if ye was really that bothered about it he could just change his artist name on spotify/apple music to 'ye', it's possible but I don't think he really cares enough which makes me think it was just sean leon's decision to go with 'ye' here. I hope however, that he shares a different message with the children enrolled in the school he’s founded named after his mother, who was an professor of English. Burn Everything uses Ye instead of Kanye West. ![]()
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